The Arctic means a lot to founder Michael Witt Johansen from Denmark, as his father traveled to Greenland and the Faroer Islands as a salesman for more than 25 years, bringing stories and images from there which have been a very important part of his life. His trips to Greenland enabled him to create great memories by experiencing the spectacular nature. A cornerstone of the BERING story is Michael Witt Johansen‘s friend and cofounder René Kaerskov who parachute jumped on the North Pole. The purpose for this jump was to raise public awareness for the global warming by promoting the “Earth Hour". When René sent Michael his photos from his journey to the Northpole, it was two stories coming together to one idea. It’s BERING Time! Michael Witt Johansen and his former business partner Lars Gram- Skjønnemann started developing the BERING Design Concept „inspired by arctic beauty“. It’s a combination of the Arctic beauty and the root elements of the world-famous, modern, timeless Danish-design. WHEN ONE NAME IS RESPONSIBLE FOR WRITING HISTORY Exactly 280 years ago, the Danish sailor Vitus Bering braced himself for a daring adventure: in 1728 he set sail for an almost unknown area of the Arctic Ocean. On his journey he crossed the straits which would later be named the Bering Strait in his honour. Vitus Bering was the first European to discover Alaska and it is here that one of the four time zones bears his famous name: Bering Time! Treading new ground, venturing into unknown territory: the Danes Vitus Bering and Rene Kaerskov link these ideas with the BERING brand. This is the only way in which a vision can become reality. And so the brand BERING is successfully made up of the perfect combination of extraordinarily hard materials and an extremely slim design. BERING PHILOSOPHY WHEN ARCTIC BEAUTY INSPIRES EVERY SECOND Timelessly beautiful and long-lasting like the icy landscapes of the Arctic, BERING uniquely blends minimalist Danish design with strong, high-quality materials. Inspired by the beauty of the Arctic, the style of the BERING watch and jewelry collection is characterised by clear, streamlined forms and pure elegance. WHEN TIME PASSES ON A WATCH WITHOUT A TRACE BERING merchandise is made from first-class materials, which have guaranteed durability and are in perfect harmony with the timeless design.